What comes to mind when you think of Japan? Kimono? Sushi? Maybe Mount Fuji?
Today, I want to introduce you to two real parts of everyday Japanese culture: Oshi-katsu (supporting your favorite idols) and individually wrapped snacks.
These may not be as famous as traditional clothing or food, but they show Japan’s unique style, care, and creativity. Let’s dive in and explore them together!
What is Oshikatsu
In Japan, Oshikatsu (推し活) means “supporting your favorite.” The word Oshi (推し) refers to the person or thing you love and want to cheer for.
Your Oshi can be more than just anime characters—it could be a singer, actor, game character, sports player, or even a train or a type of food!
Japanese fans show their love in many creative ways:
- Buying products like games, books, badges, or photo cards
- Joining concerts and fan events
- Decorating their belongings or rooms with Oshi items
- Checking Oshi updates on social media many times a day
- Participating in Oshi campaigns and promotions
Why Do People Do Oshikatsu?
Because it makes life more exciting and comforting. Supporting your oshi brings happiness and energy to your daily routine. It makes your heart feel warm and alive.
When you have someone or something you truly love, you feel motivated—you can try harder in everything. Oshikatsu gives people a reason to smile, to connect, and to keep going.
Let’s take a look at a real example of Japanese Oshikatus.
Snow Man x Fujiya Look campaign
Snow Man is a truly popular Japanese idol group. It consists of nine talented men who are not only singers but also appear in TV dramas, variety shows, movies, and commercials. They are image characters for many products—like glasses, cosmetics, protein powder, beer, and chocolate snacks. In Japan, it’s rare to go a day without seeing them on TV!
They’ve been brand ambassadors for Fujiya, a famous Japanese sweets company. On September 9th, Fujiya started a special campaign: Buy three Look chocolates and get a Snow Man zipper pouch!
The campaign began at 10:00 AM, and the pouches are available only while supplies last. I was nervous—what if I couldn’t get one? Many fans online said they would go to the store early. So I waited outside the shop before 10 AM, and I wasn’t alone. Many Snow Man fans were already there, just like me, hoping to get the pouch.
At exactly 10:00 AM, the cashier brought out a box filled with the pouches. Everyone rushed in, and luckily, I got mine—with three Look chocolates! 🎉 I’ve heard the pouches are running out quickly, so I’m really happy I got one.
This is a perfect example of Oshikatsu—supporting your favorite idols with love and excitement. It’s not just about buying things; it’s about sharing joy with other fans and feeling connected through your oshi.
Individually wrapping chocolate
Don’t forget the Chocolate: Premium Look Shine Muscat.
Let’s talk about the delicious Premium Look Shine Muscat flavor. This is a perfect example of Japanese snack culture.
Each piece is individually wrapped, which is very common in Japan.
Why are Japanese snacks often wrapped one by one?
- 🎒 Easy to carry: You can take just a few pieces with you.
- 🍫 No pressure to finish: You don’t have to eat everything at once.
- 🎁 Great for sharing: It’s perfect as a small gift for friends or coworkers.
- 🧼 Clean and neat: Thanks to the wrapping, your fingers stay clean when you eat.
Each piece is just the right size—you can enjoy it in one bite. But wait… it’s almost too precious to eat all at once!
Inside each piece of Premium Look Shine Muscat, there’s a burst of juicy muscat sauce. As soon as you take a bite, the sauce melts in your mouth—fresh, fruity, and full of real muscat flavor.
It’s not just the sauce that makes it special. There’s also a soft whipped cream layer that adds a light, creamy texture. All of this is wrapped in smooth, rich chocolate.
You get three layers of taste and texture in one bite: 🍇 Juicy muscat sauce 🍰 Soft whipped cream 🍫 Smooth chocolate
It’s more than just candy—it feels like a mini dessert. Honestly, it’s no longer just chocolate… it’s almost like a luxurious cake in bite-size form!
Summary
This time, Oshikatsu gave me two amazing rewards: a cool Snow Man zipper pouch and delicious Look chocolate. Even the excitement of lining up and getting the pouch was part of the fun!
Oshikatsu truly makes me happier—and Snow Man gives me energy and motivation. You have to experience it yourself to understand how joyful it can be!
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