Sapporo Red Star Beer (Akaboshi): Why This Classic Japanese Beer Is So Popular in Izakayas

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Sapporo Red Star Beer Culture

Where do you want to go when you visit Japan? If you’re looking for an authentic local experience, you must visit a Japanese izakaya and try the special beers they serve. Let’s dive into the fascinating world of Japanese izakaya culture!

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What is Izakaya?

An izakaya is a Japanese-style pub and an essential part of Japanese culture. People usually go to izakayas in the evening to enjoy alcohol and a variety of small dishes with friends or coworkers.

One of the most iconic traditions is the “first beer”. When you visit an izakaya, you might hear people say “First beer!” before ordering a drink. This first beer is a kind of ritual, and after that, you can choose any drink you like. This tradition started years ago when Japanese office workers, especially dads, would order beer first—and today it’s still a fun part of the izakaya experience.

Another unique custom is with bottle beer. If you order a bottle, the rule is to pour drinks for your friends or coworkers, never just for yourself. It’s a gesture of friendship and respect that makes the experience more social and lively.

Izakaya dishes are usually served on small plates, and people order several different kinds to share with the group. This makes dining a fun, interactive experience where everyone can taste a variety of flavors- perfect to enjoy alongside a bottle of Akaboshi.

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Beer isn’t the only classic drink you’ll find at a Japanese izakaya.
If you visit in winter, another must-try option is a hot or ice-cold whisky highball—especially the limited edition White Kaku, which is hugely popular during the colder months.

👉 Read more about White Kaku Japanese Whisky Highball here
Limited Edition White Kaku Japanese Whisky Highball: A Must-Try Drink This Winter in Japan

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What is Akaboshi?

When it comes to Japanese beer, a few names stand out: Asahi, Suntory, Kirin, and of course, Sapporo. Most people know Sapporo for its iconic Black Star beer, but there’s another gem you shouldn’t miss—Sapporo Lager Beer, also known as Akahoshi.

The name is simple but meaningful: Aka means red, and hoshi means star, so Akahoshi literally means Red Star. It’s a classic beer with a nostalgic label that has been loved by generations of beer drinkers in Japan.

Akahoshi is also one of the oldest beers in Japan, first launched in 1879.
The brewing style is the most different point to its Black Star beer.

In Japanese izakayas, bottled beer is still common, and using a bottle opener is part of the experience.

If you want to recreate that izakaya vibe at home, this Sapporo beer–style bottle opener is a fun and authentic touch.
👉 Check the Sapporo-style bottle opener on Amazon

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How Akaboshi is Brewed?

Sapporo Beer Akahoshi, or Red Star, is brewed differently from Sapporo’s Black Label, giving it its unique character.

The main difference lies in the filtration and pasteurization process. While Black Label undergoes a gentle filtration without heat, Akahoshi is heat-treated during filtration. This step stabilizes the beer and gives it a longer shelf life, while preserving its traditional taste that has been loved for generations.

Taste and Flavor Differences

Thanks to this brewing method, Akahoshi has a richer, fuller flavor than Black Label. It is:

  • Crisp and refreshing, yet slightly maltier
  • Balanced bitterness, not too sharp
  • Smooth on the palate, with a subtle sweetness that comes from the pasteurization process

In short, if Black Label is modern and clean, Akahoshi feels nostalgic and comforting, evoking the classic taste of Japanese beer from decades ago. It’s a beer that pairs perfectly with izakaya dishes like yakitori, karaage, or edamame, enhancing the overall dining experience.

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Can You Buy Sapporo Red Star Beer Outside Japan?

Unfortunately, Sapporo Red Star Beer is very difficult to purchase outside Japan due to alcohol shipping regulations.
Most online stores, including Amazon, do not ship Japanese beer internationally.

However, many people still enjoy recreating the Japanese izakaya beer experience at home.

If you want to enjoy Japanese beer the izakaya way, this Japanese-style beer glass is very similar to what is used in Japan:
👉 Check it on Amazon

Toyo Sasaki Glass B-21147-600-JAN-P Tumbler, Foaming Beer Glass, Father's Day, 12.2 fl oz (360 ml), Made in Japan, Dishwasher Safe, Clear Cup
Tumbler type makes it easy to hold. Frosted glass design makes a stylish frosted beer glass. ● Using a glass that is goo...

Summary

When I tried Akaboshi for the first time, I was amazed by its freshness and flavor. I had tasted many beers before, but nothing felt quite as crisp and refreshing—it truly left a lasting impression.

Finding an izakaya that serves Akaboshi can be a bit tricky, since it’s not a mainstream beer. However, Japanese beer lovers adore it, and for travelers, it’s a hidden gem. Hunting for an izakaya that offers Akaboshi can be part of the fun—and a perfect way to enjoy an authentic Japanese beer experience.

If you ever visit Japan, finding an izakaya that serves Akaboshi is a must.
Until then, recreating that cozy izakaya atmosphere at home—with the right glass and tools—is the next best thing.

This post contains affiliate links.

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