Seven-Eleven coffee in Japan, called SEVEN CAFÉ, is freshly brewed from whole beans right after you press the button.
For about ¥150, you get café-style coffee that many tourists wonder if it’s actually good.
In this article, I’ll explain what SEVEN CAFÉ is, how to order it, and whether it’s worth trying while traveling in Japan.
The moment the beans are ground, the aroma fills the air, and the coffee tastes smooth, rich, and surprisingly satisfying for a convenience store drink.
Many first-time visitors are shocked by how fresh and comforting it feels, especially during busy travel days.
Is SEVEN CAFÉ Worth Trying for Tourists?
Yes — SEVEN CAFÉ is worth trying if you want fresh, affordable coffee that’s easy to order while traveling in Japan.
SEVEN CAFÉ uses freshly ground beans and a self-serve machine that lets you customize your cup. You can choose from multiple styles — from classic hot coffee to iced mochas — and even adjust the strength of your brew to suit your taste. This convenience store coffee often surprises people with its quality and aroma compared to some café chains.
Top SEVEN CAFÉ Menu Options
☕ Hot Coffee (Regular & Large) – Smooth and easy to drink
🧊 Iced Coffee (Regular & Large) – Clean taste, refreshing
🥛 Hot Café Latte & Iced Café Latte – Mild and creamy, good for beginners
🍫 Mocha Blend Iced Coffee – Slightly fruity and aromatic
Each size and roast strength lets you tailor the flavor to your mood and preferences.
SEVEN CAFÉ Prices (What You’ll Pay in Japan）
SEVEN CAFÉ is known for its affordability, especially compared to café chains in Japan.
Here’s a general price guide:
☕Hot Coffee (Regular): around ¥120–¥150
☕Hot Coffee (Large): around ¥180–¥200
🧊Iced Coffee (Regular): around ¥120–¥150
🧊Café Latte: around ¥180–¥220
Prices may vary slightly by location or season, but SEVEN CAFÉ remains one of the cheapest ways to enjoy freshly brewed coffee in Japan.
For travelers, this means you can enjoy fresh coffee in Japan without worrying about high café prices.
How to Make SEVEN CAFÉ Coffee (Step-by-Step)
One of the best things about SEVEN CAFÉ is that your coffee is made right after you order it, not pre-brewed. Here’s how it works:
Step 1: Choose the Right Cup
First, pick up a hot or iced coffee cup near the coffee machine.
- Hot cups are usually stacked on a shelf.
- Iced coffee cups are kept inside a freezer.
Pay for your coffee at the register first, then take the cup to the machine.
Each cup already includes the price, so you don’t need to pay again at the machine.
Step 2: Place the Cup into the Machine
Open the machine door and place your cup in the correct position.
Make sure it sits properly under the coffee spout before closing the door.
Step 3: Press the Size Button
Next, select your coffee size by pressing the button:
- Regular size
- Large size
The buttons are clearly labeled and easy to understand, even if you don’t speak Japanese.
Step 4: Select the Coffee Strength
Now comes the fun part — customizing your coffee.
You can choose from:
- Light
- Normal
- Strong
This allows you to control how bold or mild your coffee tastes.
Step 5: Fresh Coffee Beans Are Ground Instantly
✨ This is what makes SEVEN CAFÉ special.
After you press the button, the machine immediately grinds whole beans.
You can hear the grinding sound and smell the rich aroma right away.
This is why SEVEN CAFÉ tastes fresher than most convenience store coffee.
Step 6: Add Sugar or Cream (Optional)
Once your coffee is ready, you can add:
- Sugar
- Creamer
- Milk
These are usually available next to the machine, so you can adjust your coffee just the way you like it.
Why This Process Matters
Because SEVEN CAFÉ grinds the beans after you press the button, the coffee stays fresh and aromatic. This extra step is why many people say Seven-Eleven coffee in Japan tastes better than expected — and sometimes even better than café chains.
Pro Tips for Visitors & Travelers
- 📍 Best Time to Try: Morning or midday when you want a quick caffeine boost
- 🏙️ Convenience: Almost every Seven-Eleven in Japan has this coffee machine
- 🍰 Pair It With: Japanese sweets like dorayaki, mochi, or cream pastries for a satisfying combo
- 🗣️ Language: Buttons are mostly in Japanese, but sizes are easy to recognize and staff can help if needed.
Official SEVEN CAFÉ information (Japanese):セブンカフェ｜セブン‐イレブン～近くて便利～ (sej.co.jp)
セブンカフェ｜セブン‐イレブン～近くて便利～
Summary
SEVEN CAFÉ is a simple, affordable way to enjoy fresh coffee in Japan.
For about ¥150, you get freshly ground coffee that’s easy to order and surprisingly satisfying.
If you’re traveling in Japan and see a Seven-Eleven, it’s absolutely worth trying at least once.
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