Have you ever been to New Chitose Airport in Hokkaido? It’s packed with souvenir sweets, but one stands out with its classic red and gold wrapper—Marusei Butter Sand!
This long-loved treat from Rokkatei has been a favorite among locals for generations. And now, with the single-pack version, it’s easier than ever to enjoy just one rich, creamy bite.
If you’re talking about Hokkaido sweets in Japan, this one always comes up. Let’s dive into the delicious world of Hokkaido’s classic treats!
Hokkaido 北海道
Hokkaido is located in the north of Japan and is well known for its delicious ingredients like potatoes, milk, and corn. It’s also famous for its vast natural landscapes. Winters bring heavy snowfall, but summers are refreshing and satisfying.
Many Hokkaido souvenirs use local ingredients, so you’ll often find sweets made with Hokkaido milk or Hokkaido butter. These rich flavors are part of what makes Hokkaido treats so special!
Marusei Butter Sand
First, let’s talk about the packaging. Each Marusei Butter Sand comes individually wrapped in eye-catching red and gold foil. It’s about 10 cm long and shaped like a neat little rectangle—almost like a jewelry box! ✨
The elegant design gives it a premium feel, and the size is just right for a single indulgent bite. It’s the kind of treat that looks as good as it tastes!
The package is easy to open and hold. Right in the center, there’s a tear strip—just pull it, and the top half peels off cleanly. That way, you can hold the bottom part like a tray and take a bite without getting your fingers messy. It’s simple, smart, and perfect for enjoying on the go!
Finally, let’s talk about the taste! Each Marusei Butter Sand features a generous layer of creamy butter cream nestled between two soft, moist cookies. The cream is made with 100% Hokkaido milk butter and blended with smooth white chocolate for a rich, velvety texture.
Inside the cream, California raisins add a gentle chew and a burst of sweetness, creating a soft crunch that makes every bite exciting. The cookies themselves are tender and sweet, perfectly balancing the richness of the filling.
Three textures—moist cookie, creamy butter, and chewy raisin—come together in harmony. It’s like biting into a milky dream: rich, smooth, and deeply satisfying. If you love creamy sweets, this one’s a must-try!
Want to discover more delicious Hokkaido sweets? Check out my article on ROYCE’ Potatochip Chocolate Caramel—a perfect mix of salty and sweet that locals and travelers love!
Summary
When I was little, there were always Marusei Butter Sand in our freezer. My mom kept them stocked—ready for family treats or unexpected guests.
Even now, my parents often send them to us. Since you usually can’t buy them outside of Hokkaido, they always remind me of home… and of our freezer full of sweet memories!
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