Hokkaido’s Hidden Sweetness: ROYCE’ Potatochip Chocolate Caramel

Food
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When you visit Japan, which city would you like to go to or stay in?
Hokkaido is definitely a must-visit destination — it’s full of delicious food and beautiful nature!
Among all the fascinating things you can find there, let me introduce one interesting snack.
You won’t be able to resist trying it!

japanese snack
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ROYCE’

First, let me introduce ROYCE’.
It’s a confectionery company based in Hokkaido, famous for its high-quality chocolate.
ROYCE’ offers so many kinds of chocolate, all of them kawaii (cute) and absolutely delicious.

At New Chitose Airport, there’s even a beautifully designed ROYCE’ shop where you can enjoy their products before you fly.
In Hokkaido, there’s also ROYCE’ Town Station, which leads to the ROYCE’ Chocolate Factory and the ROYCE’ Rose Garden — a lovely place filled with beautiful roses. You can shop and stroll around while enjoying the sweet aroma of chocolate!

Besides chocolates, ROYCE’ also makes bread, ice cream, cookies, and snacks.
One of their most popular items is the Nama Chocolate, a rich, melt-in-your-mouth treat that comes in many flavors — from mild milk chocolate to white chocolate, and even some with a touch of liquor!

POTATOCHIP CHOCOLATE CARAMEL

Everyone knows potato chips — thinly sliced potatoes that are deep-fried and seasoned with salt or other flavors.
However, ROYCE’ takes potato chips to the next level by combining them with sweet chocolate!
The result is a perfect balance of salty and sweet that you’ll never forget.

This product isn’t made with thinly sliced potatoes.
Instead, each potato slice is thick and wavy, giving it a satisfying crunch!
What makes it special is that one side is finely coated with caramel chocolate, while the other side remains a salty potato chip.

Just one bite gives you both sweet and savory flavors at the same time — have you ever tried anything like that before?
It’s crispy, rich, and perfectly balanced. Thanks to the chocolate coating, the texture feels extra smooth, and the thickness makes every bite so satisfying.
Because of the salty side, it’s not too sweet — you could honestly keep eating them forever!

Of course, ROYCE’ is a chocolate company, so the coating is wonderfully creamy and has an amazing aroma.
Chocolate from ROYCE’ is truly delicious — once you try it, you might never want any other chocolate again!

Each ROYCE’ product is carefully crafted with attention to detail, from the type of cacao used to the cacao percentage that perfectly matches each flavor.
What makes ROYCE’ chocolate so special is its creaminess and long-lasting aftertaste that gently melts in your mouth.

When you visit Hokkaido, make sure to try ROYCE’ at least once — you’ll fall in love with it!

Want to know more? Check out my article below!

Gourmet Bento at New Chitose Airport: Soraben from Hokkaido
Traveling from Hokkaido? Don’t miss the delicious soraben at New Chitose Airport! Sato Suisan offers gourmet seafood bentos like uni, scallop, and ikura—your last taste of Hokkaido’s rich flavors before takeoff.

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Summary

Hokkaido is my hometown, and I always visit ROYCE’ whenever I go back.
Whether it’s enjoying their freshly baked bread for breakfast, picking up some snacks, or buying souvenirs, ROYCE’ is always part of my trip.
Their bread is also unique and delicious — many items feature rich chocolate flavors that make every bite special.
When you visit Hokkaido, don’t forget to stop by ROYCE’ and taste the sweetness of Hokkaido yourself!

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