Japanese Innovative Lemon Sour from SUNTORY

Have you ever tried a Japanese Lemon Sour? It contains shochu and it’s often served at cusual Japanese bar called “Izakaya”.

Izakaya

You might know about Izakaya because it’s well known for many other countries. It’s one of the Japanese food cultures. Izakaya serves you usually reasonable light food such as Sashimi, grilled skewered chicken called Yakitori 焼き鳥, tempura or French fries. Izakaya is a casual bar to enjoy drinking mainly alcohols with light foods. It has a relax atmosphere and is bustling with laughter and conversations. Japanese people tend to like enjoying Lemon sour at Izakaya these days, and also canned lemon sour has been very popular here.

Lemon Sour

Japanese Lemon sour contains shochu, soda water and lemon juice. It’s very refreshing and easy to drink. If you don’t like beer, it’s easy to drink. More and more young Japanese people these days are not fond of beer so that the demand for lemon sour is increasing.
Among the Japanese alcohol market, SUNTORY has launched a new type of Lemon Sour.

THE PEEL

THE PEEL is NOT SWEET, SLIGHTLY BITTER and FRAGRANT. These are the words to express THE PEEL. It’s a drink made with fruit peel. Usually, lemon sour is used lemon juice, but THE PEEL is used fruit skin. The lemon pith brings out the refreshing and slightly bitter taste. And it contains four kinds of lemon spirits made of lemon skin 100 %. Furthermore, it’ doesn’t have any artificial flavoring nor sugar.
Let’s enjoy juicy fragrance, slightly bitter and rich afterglow of lemon skin.

THE PEEL is canned drink, it’s sold at supermarkets or convenience stores.
果皮から生まれたレモンピールサワー THE PEEL（ザ・ピール） | サントリー

Summary

There are so many kinds of canned cocktails in Japan not only lemon sour but also several kinds of shochu soda, whisky highball, Jin soda, plum wine and more! Among the lemon sour cocktails, many companies sell their lemon sours. You never get tired of drinking when you visit Japan!